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MyMcDonald's Rewards turned loyalty into a $33B sales channel. Most of that machine is unreachable for a 3-site burger joint. But three mechanics inside it are stealable next week, without writing a line of code.
Pret's coffee subscription drove profitability and 20% revenue growth, then lost a third of subscriber spend after a price hike. Here is what an independent cafe can actually steal from the model, and what would sink a single-location business.
Points-per-pound sounds fair until you realise it quietly punishes your most considered purchases and turns a craft conversation into a currency transaction. Here is why visit-based stamp cards work better for specialty coffee, and what the maths actually shows.
