Stamp idea
The everyday coffee
Buy 5–8 coffees. Enjoy the next one free.
One stamp per paid drink. Define the free size and charge separately for extras.
Planning loyalty for cafes & coffee shops
Keep enrolment and reward redemption simple enough for the morning queue.
Get Started Explore the programme Stamp Card. Collect stamps · earn rewards
Start with the right programme.
A stamp scheme is worth considering when regular purchases are similar, such as a daily coffee. Points become more relevant when customers regularly combine drinks, food and retail beans. Decide whether you are rewarding each drink or each transaction before choosing a card.
Compare stamps, points and membership entitlements before deciding on a platform.
Give regulars a reason to choose their next coffee here.
Start with a simple stamp offer. Add a quieter-day offer only if it solves a real gap in your week.
Points idea
Coffee and lunch together
Earn 1 point per £1. Redeem 100 points for £5 off.
An alternative when baskets vary: food and drinks can both contribute to one balance.
Offer idea
A quieter afternoon
A free pastry with a full-price coffee after 2pm.
Choose the eligible pastries, days and end date; test against your food cost.
Starting ideas to adapt to your margins and workflow. GBP examples illustrate the rules; set prices and currency for your market. Confirm membership billing, bookings and notification controls with your provider.
Set the rules once.
Choose a reward staff can serve quickly during peak periods.
Make the enrolment code visible before the customer reaches the till.
Separate the price of the free drink from its ingredient and fulfilment cost.
Agree how to correct missed stamps without delaying the next order.
Know what you will measure.
Track time added at the till, eligible purchases with a stamp, reward redemptions and the cost of the free drinks. Review repeat visits alongside day-of-week patterns rather than attributing every busy morning to loyalty.
Write down your starting position and the period you will review. A change in sales alone cannot tell you whether the loyalty card caused it.
See stamp programme examples →From your plan to a working card
Carrott Digital Loyalty gives you the tools to create and manage the programme. Choose how you want to start, then confirm the plan and any integration requirements for your business.