Stamp idea
The lunch regular
Buy 6 qualifying lunches. Enjoy a free dessert next time.
One stamp per paid lunch. Specify the reward desserts and whether another purchase is needed.
Planning loyalty for restaurants
Design earning rules around bills, groups and the occasions diners actually return for.
Get Started Explore the programme Points Card. Collect points · earn rewards
Start with the right programme.
Spend-based points can accommodate different table sizes, while visit stamps can work for a predictable lunch offer. Decide whether the programme belongs to a person, a household or a bill. Splitting a bill should not create an accidental opportunity to earn the same reward twice.
Compare stamps, points and membership entitlements before deciding on a platform.
Create a reason to return beyond a one-off discount.
Choose a reward that matches the way guests dine with you, from regular lunches to occasional evenings out.
Points idea
Different tables, different bills
Earn 1 point per £1. Redeem 200 points for £10 off.
Explain how split bills, service charges and refunds affect earning.
Offer idea
A quieter evening
A set-menu offer for Tuesday and Wednesday evenings.
Publish the menu, price, booking requirement and exclusions clearly.
Starting ideas to adapt to your margins and workflow. GBP examples illustrate the rules; set prices and currency for your market. Confirm membership billing, bookings and notification controls with your provider.
Set the rules once.
Define how a shared table bill earns points.
Decide whether delivery-platform orders can be verified and included.
Test a partial refund and a split payment.
Make the reward practical for the kitchen and the available menu.
Know what you will measure.
Compare eligible covers, repeat bookings, redemption by service and reward fulfilment cost. Consider seasonality, promotions and menu changes when interpreting the results.
Write down your starting position and the period you will review. A change in sales alone cannot tell you whether the loyalty card caused it.
See points programme examples →From your plan to a working card
Carrott Digital Loyalty gives you the tools to create and manage the programme. Choose how you want to start, then confirm the plan and any integration requirements for your business.