Fresh pizza being prepared in a wood-fired pizzeria

Business examples

Planning loyalty for pizza & quick service

Make the programme work across counter orders, collection and delivery.

Get Started Explore the programme
STAMPS
5 of 8
MEMBER
Danny
YOUR REWARD
Free 12 inch pizza
Illustrative card
Stamp Card. Collect stamps · earn rewards
Illustrative card and customer wallet buttons.

Start with the right programme.

A visit-based stamp can be simple for individual meals, whereas points may better reflect family orders. First decide which order channels you can verify. Do not imply that third-party delivery orders will automatically appear in the programme.

Compare stamps, points and membership entitlements before deciding on a platform.

Make the next takeaway choice easy.

A visible finish line works well for a repeated order. Keep delivery fees and third-party orders out of the grey area.

Stamp idea

The pizza regular

Buy 8 qualifying pizzas. Get one regular pizza free.

Define eligible sizes, premium toppings and whether orders through other platforms count.

Points idea

Reward the whole order

Earn 1 point per £1. Redeem 150 points for £5 off.

Specify whether sides count and exclude delivery fees if that is your policy.

Offer idea

The midweek bundle

Two regular pizzas and a side for a fixed midweek price.

Set named days, included products and collection or delivery rules.

Starting ideas to adapt to your margins and workflow. GBP examples illustrate the rules; set prices and currency for your market. Confirm membership billing, bookings and notification controls with your provider.

Set the rules once.

  1. Define how orders from each sales channel are verified.

  2. Keep meal deals and stackable discounts explicit.

  3. Test redemption when an order changes after payment.

  4. Give collection staff the same rules as counter staff.

Know what you will measure.

Track participation and redemption by order channel, basket size and discount combinations. Include packaging and delivery-related costs when assessing the reward.

Write down your starting position and the period you will review. A change in sales alone cannot tell you whether the loyalty card caused it.

See stamp programme examples →

From your plan to a working card

Carrott Digital Loyalty gives you the tools to create and manage the programme. Choose how you want to start, then confirm the plan and any integration requirements for your business.

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