Points idea
The simple spend balance
Earn 1 point per £1. Redeem 100 points for £5 off.
Define exclusions and reverse earned points when an item is refunded.
Planning loyalty for retail shops
Account for different baskets, returns and seasonal promotions.
Get Started Explore the programme Points Card. Collect points · earn rewards
Start with the right programme.
Points can represent varied spend more naturally than one stamp per transaction. A focused stamp programme may still fit a repeated product purchase. The important decision is how earning and refunds interact, especially when someone redeems points before returning an item.
Compare stamps, points and membership entitlements before deciding on a platform.
Make rewards work across different basket sizes.
Points suit varied purchases; a focused offer can introduce a new range without discounting everything.
Membership idea
The members preview
Give members early access to a seasonal collection.
State the access window and stock limits. A membership card identifies who qualifies.
Offer idea
The next relevant purchase
A clearly priced accessory bundle with a qualifying item.
Name the products and avoid applying the discount to unrelated purchases.
Starting ideas to adapt to your margins and workflow. GBP examples illustrate the rules; set prices and currency for your market. Confirm membership billing, bookings and notification controls with your provider.
Set the rules once.
Define eligible spend after discounts and returns.
Test exchanges, partial refunds and negative balances.
Separate promotional vouchers from prepaid gift value.
Make exclusions visible before checkout.
Know what you will measure.
Review points issued and redeemed, outstanding balances, return rates and the cost of redeemed goods. Compare similar trading periods rather than mixing a seasonal sale with normal weeks.
Write down your starting position and the period you will review. A change in sales alone cannot tell you whether the loyalty card caused it.
See points programme examples →From your plan to a working card
Carrott Digital Loyalty gives you the tools to create and manage the programme. Choose how you want to start, then confirm the plan and any integration requirements for your business.
Practical guides
Plan your loyalty programme
Use these guides to choose the right structure and avoid the mistakes that stop customers coming back.