Modern franchise store with consistent branding

Business examples

Planning loyalty for franchises & chains

Agree who owns the reward cost when customers move between locations.

Get Started Explore the programme
STAMPS
7 of 12
MEMBER
Jack
YOUR REWARD
Free hot drink
Illustrative card
Stamp Card. Collect stamps · earn rewards
Illustrative card and customer wallet buttons.

Start with the right programme.

A shared programme can be convenient for customers, but it needs rules for participation and settlement between locations. Decide whether customers earn and redeem everywhere, only within a region or only at their enrolling branch.

Compare stamps, points and membership entitlements before deciding on a platform.

One clear promise across every participating location.

Choose a model each location can honour, then settle how rewards and costs work between branches.

Stamp idea

A familiar offer everywhere

Buy 8 qualifying items across participating branches. Get one free.

Publish the branch list and agree who funds a reward redeemed at another location.

Points idea

One network balance

Earn 1 point per £1. Redeem 200 points for £10 off.

Use consistent exclusions and confirm cross-location balances with your platform.

Membership idea

Recognise the same member

One membership identity with clearly defined branch benefits.

Specify which benefits are network-wide and which are local. Verify staff access controls.

Starting ideas to adapt to your margins and workflow. GBP examples illustrate the rules; set prices and currency for your market. Confirm membership billing, bookings and notification controls with your provider.

Set the rules once.

  1. Publish which locations participate and any exceptions.

  2. Define who funds rewards earned or redeemed elsewhere.

  3. Set staff permissions and an escalation path for corrections.

  4. Test a location joining, leaving or temporarily closing.

Know what you will measure.

Track issuance and redemption by location, cross-location use, settlement costs and policy exceptions. Review programme totals and individual branch economics together.

Write down your starting position and the period you will review. A change in sales alone cannot tell you whether the loyalty card caused it.

See stamp programme examples →

From your plan to a working card

Carrott Digital Loyalty gives you the tools to create and manage the programme. Choose how you want to start, then confirm the plan and any integration requirements for your business.

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