Carrott Digital Loyalty
card_membership Membership Cards

Digital Membership Card Software
Built for Recurring Revenue

Create virtual membership cards your customers keep in Apple Wallet or Google Wallet. Offer free, paid or invite-only tiers without printing plastic or asking members to download another app.

Create a Membership Card See Pricing
Noah
Membership tierGold
Member sinceJan 2026
Digital, not plastic

What digital membership card software does

It gives your business a browser-based place to create membership tiers and gives every member a live electronic card in Apple Wallet or Google Wallet. Staff use the Scanner app; members do not install a separate customer app.

Wallet-native card

A branded virtual membership card that is easy to carry and hard to lose.

Paid membership tiers

Charge monthly or yearly through Stripe, or create free and invite-only tiers.

Benefits and allowances

Show benefits on the pass and track limited uses when staff scan the card.

Member communication

Send short wallet updates to the lock screen without building a customer app.

How It Works

Set up once, bill every month

Build your tiers in the dashboard, share a link or QR code, and your members carry their card everywhere their phone goes.

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1

Build your tiers

Create free, paid or invite-only tiers. Set monthly or yearly prices and list the benefits for each one. Stripe handles the billing.

wallet
2

Members join in one tap

Customers sign up from a link or QR code and add their card to Apple Wallet or Google Wallet. No app to download.

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3

Scan at the door

Staff scan the card with the Scanner app on any smartphone or tablet. Used allowances update on the pass straight away.

wallet Tiers and pricing

Free, paid or invite-only tiers

Build the ladder that fits your business. A free tier to get people in the door, paid tiers billed monthly or yearly through Stripe, and an invite-only tier for your best customers.

  • Free, paid and invite-only tiers
  • Monthly or yearly billing through Stripe
  • Each tier sets its own benefits
Aisha
Membership tierUnlimited
Member sinceFeb 2026
notifications Benefits and allowances

Benefits that track themselves

List the perks for each tier. Simple perks work as written. Allowances carry a usage limit, like 2 guest passes a month, and the card keeps count every time staff scan it. Benefits can also be unlimited.

  • Simple perks or tracked allowances
  • Usage limits like 2 guest passes a month
  • Unlimited benefits where you want them
Scanner
Guest pass redeemed for Callum
qr_code_scanner On the pass

Tier on the front, benefits on the back

The front of the card shows the tier name and member details, so it reads like a proper members card at the door. Benefits sit on the back of the pass and update by wallet push when something changes.

  • Tier name and member details on the front
  • Full benefits list on the back
  • Updates arrive by wallet push
Priya
Membership tierGold
Member sinceNov 2025
print Broadcast

Reach members on the lock screen

Broadcast sends a wallet push straight to every member card. It shows on the lock screen and on the back of the pass. Up to 3 per card in any 24 hours, with a 200 character limit, so members hear from you without being pestered.

  • Shows on the lock screen and pass back
  • Up to 3 per card every 24 hours
  • No app needed to receive it
Use Cases

Membership cards for recurring relationships

Use the same wallet-native system for paid memberships, access tiers, clubs and member benefits.

fitness_center
Gyms & Fitness

Gym membership card system

Off-peak, standard and VIP tiers. Guest passes and class allowances are tracked on the card at every scan.

business
Clubs & Associations

Club and association cards

Issue free, paid or invite-only cards with the member name, tier and current benefits always available in the wallet.

business
Clinics & Dental

Dental membership plans

Present plan benefits and visit allowances without putting clinical information on the pass. Staff can verify the member card from a phone or tablet.

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Barbershops & Salons

Grooming clubs

Offer recurring member benefits and track limited allowances when staff scan the card.

spa
Spas & Wellness

Studios and spas

Sell monthly or yearly tiers. Members can see their benefits and remaining allowances on the back of the pass.

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Multi-Location

Chains and franchise groups

Use a Custom plan for multiple locations, custom team size and API access, with one recognisable card experience for members.

Plans and rollout

One membership card system, from one site to many

Choose the buying route that matches your organisation. Membership cards are a Pro feature; chains and franchise groups can plan a controlled multi-location rollout.

Single location or growing team

Pro: £99/month

Unlimited wallet customers, all card types including memberships, 15 team members, advanced automations and campaigns.

  • 30-day free trial for new direct business signups
  • Monthly or yearly billing
  • Paid tiers and Stripe subscriptions
Compare plans
Chains, franchises and groups

Custom multi-location plan

For organisations that need multiple locations, a custom team size, API access and a rollout shaped around head-office and branch operations.

  • Plan a limited-location pilot first
  • Keep one recognisable member experience
  • Discuss team, API and rollout requirements
Plan a Membership Pilot See franchise use cases

For clinics, keep clinical and sensitive health information in your clinical system; use the wallet card for member identity, tier and agreed plan benefits.

Wallet Experience

In every pocket

The same membership card lives in Apple Wallet and Google Wallet, with no app to download and no plastic to print.

Noah
Membership tierGold
Member sinceJan 2026
Apple Wallet Google Wallet
  • Tier name and member details on the front
  • Benefits listed on the back of the pass
  • Broadcast messages land on the lock screen
  • Updates in real time, never reprint
Callum
Membership tierGold
Member sinceJan 2026
Example

What your members see

Here is a Gold card for Kestrel Strength Club, a fictional gym. The front shows the tier and the member's name. The benefits sit on the back of the pass, and a Broadcast lands on the lock screen like the message under the card.

  • check_circle Front of the card shows tier and member details
  • check_circle Benefits and allowances on the back, updated at every scan
  • check_circle Broadcast: up to 3 wallet pushes per card in 24 hours, 200 characters each

Membership enquiry

Tell us what the membership needs to do

This route starts with member count and card requirements, not irrelevant stamp-card questions. We will reply with the right membership setup and plan.

No payment details. No automatic marketing subscription. Typical response: one business day.

We use these details to answer this enquiry, not to automatically subscribe you to marketing. Privacy Policy · Terms

Industries

See How Businesses Use Loyalty

Real strategies for your industry.

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Hair Salons & Aesthetics

View guide →
fitness_center

Gyms & Fitness Studios

View guide →
storefront

Retail Shops

View guide →
domain

Franchises & Chains

View guide →
See all industries arrow_forward
Solutions

Explore Our Card Types

Find the perfect loyalty format for your business.

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Stamp Cards

Classic buy-10-get-1-free loyalty. Perfect for cafes, restaurants, and any business with repeat purchases.

Learn more arrow_forward
stars

Points Cards

Flexible points-based rewards. Customers earn points per visit or spend, redeemable for rewards.

Learn more arrow_forward
redeem

Digital Vouchers

Digital coupons with percentage or fixed discounts, minimum spend and expiry dates. Great for seasonal offers.

Learn more arrow_forward

Membership card questions, answered

Everything you need to know about digital membership cards.

It is a membership card that lives in Apple Wallet or Google Wallet instead of a plastic card or an app. The front shows the tier and member details, the back lists the benefits, and staff scan it with the Scanner app on any smartphone or tablet.
It is browser-based membership card software for the business, plus a Scanner app for staff. Members do not need to download your own customer app: they add the card to Apple Wallet or Google Wallet.
Yes. Each tier can be free to join, paid monthly or yearly, or invite-only. Paid tiers are billed through Stripe, so payments and renewals are handled for you.
You set an allowance on the benefit, for example 2 guest passes a month. Every time staff scan the card and redeem one, the count updates on the pass. Benefits can also be unlimited.
With Broadcast, a wallet push that appears on the lock screen and on the back of the pass. You can send up to 3 per card in any 24 hours, with up to 200 characters each.
No. The card is added to Apple Wallet or Google Wallet, which are already on their phone.
Yes. The Custom plan is designed for franchises, chains and other multi-location groups, with custom team size, multi-location support and API access. Talk to us about a controlled pilot and rollout.
Yes. A clinic can display the membership tier, member identifier and plan benefits on the wallet card and track agreed allowances. Clinical or sensitive health information should stay in the clinic system, not on the wallet pass.
Membership cards are included in the Pro plan, currently £99 per month when billed monthly. Pro includes unlimited wallet customers, all card types, 15 team members, advanced automations and campaigns. Multi-location groups can request a Custom plan.
Yes. New direct business signups currently start with a 30-day free trial.

Ready to sell memberships?

Set up your tiers today and put your club in every member's wallet. New direct business signups currently start with a 30-day free trial.

Plan My Membership Card