Stamp idea
The repeat treatment
After 5 qualifying appointments, enjoy a conditioning add-on.
Name eligible appointments and the add-on. Confirm it fits into the booked service.
Planning loyalty for hair salons & aesthetics
Reward repeat appointments without making the offer confusing across services.
Get Started Explore the programme Points Card. Collect points · earn rewards
Start with the right programme.
A visit stamp may fit one repeat service; points can accommodate cuts, colour and retail products with different values. The appointment interval matters: an attractive threshold for a frequent visitor may take another customer years to reach.
Compare stamps, points and membership entitlements before deciding on a platform.
Reward a care routine, not just a discount chase.
Match benefits to the treatment cycle and protect appointment time when choosing a reward.
Points idea
Services and home care
Earn 1 point per £1. Redeem 200 points for £10 off.
Explain whether services, retail products and gift-card purchases earn points.
Membership idea
The maintenance plan
A member card for a defined monthly treatment package.
Specify included treatments, booking, rollover and cancellation. Confirm the billing workflow separately.
Starting ideas to adapt to your margins and workflow. GBP examples illustrate the rules; set prices and currency for your market. Confirm membership billing, bookings and notification controls with your provider.
Set the rules once.
Award credit for completed services rather than an unpaid booking.
Clarify deposits, cancellations and refunds.
Explain whether the reward is available with every stylist.
Check the time and material cost of an upgrade before offering it.
Know what you will measure.
Review completed repeat appointments, the time between visits, redemption costs and appointment capacity. Keep no-shows and rescheduled bookings separate from completed visits.
Write down your starting position and the period you will review. A change in sales alone cannot tell you whether the loyalty card caused it.
See points programme examples →From your plan to a working card
Carrott Digital Loyalty gives you the tools to create and manage the programme. Choose how you want to start, then confirm the plan and any integration requirements for your business.
Practical guides
Plan your loyalty programme
Use these guides to choose the right structure and avoid the mistakes that stop customers coming back.