When Square Loyalty wins
If you already run on Square POS, Loyalty is a $45/month add-on that lives inside your existing till. The integration is seamless for Square-only merchants.
Comparison
Digital Loyalty vs Square Loyalty
Square Loyalty is a points programme tied to the Square POS — if you’re not on Square, it doesn’t apply.
The honest take
When Digital Loyalty wins
You don’t want to be locked into one POS. Digital Loyalty works with any payment system (Square, Stripe, Apple/Google Pay, cash), and the loyalty card lives in customers’ wallets — not behind a Square tab.
Feature-by-feature
| Feature | Digital Loyalty | Square Loyalty |
|---|---|---|
| Apple Wallet & Google Wallet native cards | ✓ | ✗ |
| POS-agnostic (works with Square, Stripe, cash) Square Loyalty requires Square POS | ✓ | ✗ |
| Push notifications on reward earn/redeem Square sends email/SMS; we send wallet push. | ✓ | ~ |
| Stamp-card programmes (buy X get 1 free) Square supports points-based; stamp cards need workarounds. | ✓ | ~ |
| Tier-based VIP programmes | ✓ | ✓ |
| Multi-location dashboard | ✓ | ✓ |
| GDPR-compliant data residency Square data hosted in the US. | yes (UK-hosted) | ~ |
| Free trial | 14 days | 30 days (with Square) |
| Pricing per location | £29/month | $45/month |
Pricing
Digital Loyalty
£29/month per location
No POS lock-in. 14-day free trial.
Full pricing →Square Loyalty
$45/month per location
Requires Square POS subscription. Visit-based plans cost more (up to $105/month).
Square Loyalty pricing →Switching from Square Loyalty
- 1 Export your customer list from Square Dashboard → Customers → Directory
- 2 Import the CSV into Digital Loyalty via the Customer Import tool (preserves email and visit history)
- 3 Issue replacement wallet cards via the broadcast email (one click in the CMS)
- 4 Keep Square POS for payments — Digital Loyalty rides alongside it
- 5 Cancel Square Loyalty after a 2-week parallel run to confirm migration is clean
Frequently asked questions
Can I use Digital Loyalty without leaving Square POS?
Yes. Digital Loyalty doesn’t touch your payment processor. Customers scan a QR code at checkout (or you scan their wallet card) to log a visit. Square processes the payment as normal.
How does pricing compare for a 3-location cafe?
Square Loyalty: $135/month (3 × $45). Digital Loyalty: £87/month (3 × £29) — roughly £25/month cheaper at current exchange rates, with wallet-native cards Square doesn’t offer.
Will my customers lose their points if I switch?
No. You export the customer list and visit history from Square and import it into Digital Loyalty. We preserve the visit count so customers carry their progress over.
Does Digital Loyalty work with Square hardware?
Yes — any Square reader works fine because Digital Loyalty doesn’t replace the POS. Your team scans a QR code displayed on the customer’s phone (Apple/Google Wallet) at checkout.
Ready to make the switch?
Try Digital Loyalty free for 14 days. No credit card, no migration fee, no commitment.
Start free trial