Stamp cards
Reward visits or repeat purchases with a clear target.
loyalty Small Business Loyalty
Loyalty Program Software
Made for Small Business
Give customers a branded stamp, points, membership or coupon card in Apple Wallet and Google Wallet. No customer app to download and no specialist scanning hardware at the till.
Stamp Card Stamps0/8 First nameSofia
Reward1× Free coffee
The direct answer
A loyalty app for the business—not another app for the customer
Digital Loyalty gives your team a browser-based dashboard and Scanner app. Your customer receives a live loyalty card in the wallet already on their phone. That keeps setup simple at the till and gives each search intent one honest product answer.
Points cards
Award points when spending levels vary across visits.
Membership cards
Manage recurring tiers, benefits and allowances.
Coupons
Issue a single-use or time-bound wallet offer.
How It Works
From counter sign to repeat visit
Choose a reward structure, share one QR code and let staff update each card from a phone or tablet.
palette
1
Build your card
Choose stamps, points, membership or coupons, then add your brand, reward rules and customer-facing details.
wallet
2
Customers join
They scan your signup QR code or open a link, then add the card to Apple Wallet or Google Wallet. No separate customer app is required.
qr_code_scanner
3
Staff scan and reward
Staff use the Scanner app on a smartphone or tablet to add stamps or points and redeem rewards at the counter.
Choose the operating model
Paper card, customer app or wallet card?
The right answer depends on the experience you can operate consistently—not on adding the most features.
| Option | Customer setup | Updates | Best fit |
|---|---|---|---|
| Paper stamp card | None | Manual stamps only | Very simple offline reward |
| Standalone customer app | Download and account | App-dependent | Brands with sustained app utility |
| Apple/Google Wallet card | QR code or link | Live balance and eligible wallet pushes | Repeat-visit businesses wanting a digital card without a customer app |
The customer experience
A loyalty card that stays on their phone
The same branded card works in Apple Wallet and Google Wallet, so customers do not need another plastic card or standalone loyalty app.
Stamp Card Stamps0/8 First nameSofia
Reward1× Free coffee
Apple Wallet
Google Wallet
- Joins from a QR code or link
- Card stays in Apple Wallet or Google Wallet
- Balance and rewards update after a staff scan
- Eligible plans can send wallet push notifications
Current public plans
Start at the size you can operate
These figures match the current public pricing page. Check the full plan before purchase for the latest inclusions and billing options.
Go — £29/month
Up to 250 active wallet customers, stamp cards and one team member.
Review GoPlus — £59/month
Unlimited wallet customers, stamp and points cards, five team members and basic automations.
Review PlusPro — £99/month
Unlimited wallet customers, all card types including memberships, 15 team members, advanced automations and campaigns.
Review ProCustom
Unlimited members, all card types and a conversation about analytics, API access, account management and integrations.
Plan a Multi-Location PilotCurrent direct signup offer: 30-day free trial. Review the pricing page for current billing options and inclusions.
Industries
See How Businesses Use Loyalty
Real strategies for your industry.
Solutions
Explore Our Card Types
Find the perfect loyalty format for your business.
style
Stamp Cards
Classic buy-10-get-1-free loyalty. Perfect for cafes, restaurants, and any business with repeat purchases.
Learn more arrow_forward stars
Points Cards
Flexible points-based rewards. Customers earn points per visit or spend, redeemable for rewards.
Learn more arrow_forward card_membership
Membership Cards
Free, paid or invite-only tiers with benefits on the pass. Paid tiers billed through Stripe.
Learn more arrow_forward redeem
Digital Vouchers
Digital coupons with percentage or fixed discounts, minimum spend and expiry dates. Great for seasonal offers.
Learn more arrow_forwardSmall-business loyalty questions
Straight answers about setup, cards, scanning and pricing.
It is a business dashboard for creating and managing customer rewards. Digital Loyalty issues branded cards to Apple Wallet and Google Wallet while staff use a Scanner app to add stamps or points and redeem rewards.
No separate customer app is required. Customers add the card to Apple Wallet or Google Wallet from a QR code or link.
Stamp cards suit simple visit or item rewards, points cards suit spending-based rewards, membership cards suit recurring benefits, and coupons suit one-off offers. You can compare all four card types on the card-types page.
No specialist card reader is required. Staff can use the Scanner app on a smartphone or tablet with a camera.
Go is currently £29 per month for up to 250 active wallet customers and stamp cards. Plus is £59 per month with unlimited wallet customers, stamp and points cards, five team members and basic automations. Pro is £99 per month with all card types, 15 team members, advanced automations and campaigns. Multi-location requirements use a Custom plan.
Yes. New direct business signups currently start with a 30-day free trial.
Yes. Chains, franchises and other groups should use the Custom route so the team can plan location, account, API and rollout requirements.
The platform supports common loyalty journeys for cafes, restaurants, bakeries, retailers, salons, barbers, gyms and other repeat-visit businesses. The reward should match your buying cycle and margin rather than copying a generic template.
Ready to replace the paper card?
Tell us how customers buy and return. We will help you choose a simple card and reward structure before you launch.